The trend towards gigantism: an immersive visual experience

In recent years, the audiovisual world has experienced a revolution characterized by a trend towards gigantism offering grandiose cinematic and audiovisual experiences. It should be noted that this significant turning point characteristic of our time also impacts other fields such as technology, architecture and education.

Today, we are constantly looking for new visual experiences that transport us to a world of limitless entertainment. From XXL screens in cinemas to ultra-realistic driving simulators, grandiose theme parks and imposing football stadiums, gigantism has become the norm rather than the exception.

Cinema and XXL screens: total immersion in the action

One of the areas most impacted by this trend is cinema. Movie theaters have abandoned small screens to embrace cinematic monsters that encompass the viewers’ field of vision. Moviegoers are now immersed in fantastical worlds thanks to gigantic screens that bring films to life in a more striking way than ever before. This evolution has not only redefined the cinematic experience but also raised the expectations of viewers who now seek total immersion in the action.

Theme parks and monumental experiences

Theme parks have also embraced the trend of gigantism to deliver epic experiences. Visitors embark on rides that defy the limits of imagination. From dizzying roller coasters to outdoor shows with grandiose sets, the goal is to create lasting memories that exceed expectations. Gigantism has become the norm to satisfy this growing demand for daring adventures.

Scenic spaces and culture

In the cultural field, stage spaces have also adopted impressive dimensions. Concerts, plays and artistic performances now take place on huge stages, creating an unforgettable visual and sound experience for the audience. Gigantism thus becomes a key element to capture the attention of the spectators and create a unique atmosphere.

Simulation and extreme realism

Simulation systems are not left behind in this race for gigantism. Video game and simulation enthusiasts are now looking for ultra-realistic experiences and are equipping themselves with monumental panoramic screens. Whether it's to drive a racing car or learn to sail, users want to feel the sensations with a certain level of realism.

Specific spaces and projection

Even in traditionally solemn settings, such as places of worship, projection systems are making their debut. Churches and temples are incorporating giant screens to share messages with ever-larger congregations. We are also seeing sports stadiums increasingly equip themselves with monumental screens in order to offer an immersive sports experience, even for those watching the game from the furthest stands.

Redefining the boundaries of user experience

The trend towards gigantism is redefining user expectations. Regardless of the application domain, people are now looking for experiences that go beyond the limits of the traditional. Gigantism is thus becoming a means of creating memorable, immersive experiences and thrills. As the world of audiovisual continues to evolve, one thing is certain: user expectations continue to grow and grandeur has become the norm.

Publisher: Multivision Screens

January 2024